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September 28, 2010 Author: Jessica

SEO (search engine optimization) is essential to generate and manage website traffic. There are many questions about enhancing your website’s traffic with SEO. I’ve picked four great starting points to improve your SEO situation.

1. Robots.txt is buy orlistat 120 a simple text file that helps manage search engine crawlers indexing your buy orlistat 120 site and what to crawl or not to crawl. Search engine spiders are programmed to look for this file. The suggested location for buy orlistat 120 the robots.txt in the same directory as your index file; generally the buy orlistat 120 root directory.

Having your entire site crawled is not always necessary. Keeping crawlers away from buy orlistat 120 unfinished pages benefits the site by preventing unfinished work displaying in search engines. Other areas of a site that isn’t necessary to buy orlistat 120 index would be the following: directories with thank you or error pages, files that buy orlistat 120 contain sensitive data (but not sensitive enough to password protect), and doorway pages. Setting up a buy orlistat 120 robots.txt is a convenient and easy way to improve your website ranking and buy orlistat 120 protect your site from being labeled as a “spam” site.

How to write robots.txt: http://www.outfront.net/tutorials_02/adv_tech/robots.htm

2. Sitemap.xml is buy orlistat 120 a file that allows crawlers to index your site on a buy orlistat 120 more advanced level. This XML file “draws a map” of your buy orlistat 120 site enabling search engine spiders to help accurately rank sites and buy orlistat 120 perform more accurate searches. Creating a sitemap.xml file can be done multiple ways. There are buy orlistat 120 free sitemap.xml generators for smaller sites and Google Webmaster Tools can buy orlistat 120 generate maps for larger sites. Once the buy orlistat 120 file is created it is recommended to make an entry in the buy orlistat 120 robots.txt file that informs spiders where the sitemap.xml file is located.

Robots.txt file:
Sitemap: http://www.mysite.com/sitemap.xml

Free Sitemap.xml generator: http://www.xml-sitemaps.com/

3. Google Analytics is a free tool that has multiple uses. One feature is buy orlistat 120 seeing which keywords are actually creating user traffic. This will allow you buy orlistat 120 (or your marketing team) to improve keyword optimization. The better keywords you have the more web traffic you’ll have, which in the retail world can lead to more sales. Another feature is buy orlistat 120 viewing which pages are getting the most traffic, which pages are buy orlistat 120 creating high revenue, and which pages have a high bounce rate. Knowing page traffic will tell you buy orlistat 120 where you should place important information and which pages need to buy orlistat 120 be reworked. The last feature I’ll be talking about is who are your website visitors? Google Analytics will track new and buy orlistat 120 returning visitors, geography location and referral sources. Understanding the buy orlistat 120 geography of your visitors allows you to make smarter web decisions. For example, you wouldn’t sell snowmobile parts if your buy orlistat 120 biggest audience is located in the Southern United States.

Google Analytics Tools: http://ezinearticles.com/?5-Benefits-Of-Google-Analytics-In-A-Search-Engine-Optimization-Campaign&id=925838 zoloft before pregnancy

4. Google Webmaster Tools is buy orlistat 120 a free tool that ties all the previous information together. From submitting your buy orlistat 120 sitemap.xml, analyzing the robot.txt file, and improving your Inbound Linking Quality Score; why wouldn’t you want this tool in your toolbox of tricks? Instead of waiting for buy orlistat 120 a Google to find your site, you can submit information to buy orlistat 120 Google. Submitting information also gives you buy orlistat 120 feed back of any errors and status updates with sitemap.xml and buy orlistat 120 robots.txt files.

Google Analytics and Google Webmaster Tools can be integrated. When you buy orlistat 120 setup Google Analytics you can submit this information to Google Webmaster Tools, putting more information in one spot.

Google’s ranking algorithm uses Inbound Linking Quality Score, which can buy orlistat 120 be improved with relevant keywords in anchor texts. Google Webmaster Tools gives you buy orlistat 120 the ability to see your Quality Score and analysis needed to buy orlistat 120 improve this score. The benefits and features of Google Webmaster Tools are endless. So why wouldn’t you use this free and easy to setup tool?

Google Webmaster Tools: http://ask.enquiro.com/2008/why-you-should-use-google-webmaster-tools/

So there you have it. Four easy and free tools to help you get started with your SEO adventure. There are many SEO options, some are free some are not. Finding what buy orlistat 120 works best for you depends on your goal, target audience and buy orlistat 120 resources that you’re willing to use.