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October 15, 2010 Author: Jessica
Being someone who spends my days on a computer, I’m often asked about blogs. How do I successfully engage end users? Why isn’t my blog ranked at the top of search engines? What’s the best way to advertise new content? Well, before we cover those questions, let’s backup a little. Before we dive into blogs, we need a buy valtrex us basic understanding of Search Engine Optimization (SEO).
Search Engine Optimization also known as SEO; sounds scary but there is buy valtrex us nothing to be afraid of. All SEO is buy valtrex us a process of optimizing your content for search engines. Keywords, organization, and buy valtrex us linking all support the improvement of SEO. There are many ways to buy valtrex us use SEO, but this topic requires its own blog post(s).
no prescription valtrex onlineSo, what does SEO have to do with writing a blog post? Everything! Every blog post requires a buy valtrex us title but before you just type in a title, stop and buy valtrex us think about it. Having a blog title made up of common, everyday words will make the buy valtrex us blog harder to find on search engines. For example, if you’re looking for a blog about arranging wedding roses, you wouldn’t search for “arrange flowers”. Instead you’d type in “Arrange wedding roses” which will produce more accurate results. The second title specifies the buy valtrex us type of flower and the type of arrangement. These are keywords. Having keywords in the buy valtrex us will help place the blog higher than blog posts without keywords in the buy valtrex us title.
Now that we have keywords in the blog title, let’s cover the use of categories. Blog categories were once explained to me as drawers in a file cabinet. Each blog needs to buy valtrex us be filed away and there are only so many drawers, so each drawer needs to buy valtrex us cover a general topic. The above simile uses the buy valtrex us drawers as categories and the file cabinet is a website. The main points to buy valtrex us take away from the example is each blog needs to buy valtrex us be assigned to a general category, there should be a buy valtrex us limited number of categories, and categories help organize your posts. So if you have a category labeled “Fitness” and buy valtrex us I find one blog in this category I can easily navigate to buy valtrex us the Fitness category to view the rest of the Fitness blogs.
Tags are buy valtrex us a place to enter keywords that deal with the topic of the buy valtrex us blog. We can think of Tags as the folders in the file cabinet drawers. These would be keywords that are (or wouldn’t fit) in the title. Back to buy valtrex us my Fitness Category; if I wanted to see more specifically blogs about Running, a buy valtrex us tag would take me to that “file” with all Fitness blogs that buy valtrex us deal with Running. When thinking of tags, it’s suggested to have a handful (or two) and reuse as the tags over and over again. Having too many tags can buy valtrex us overwhelm end users. How do you enter a tag? Most blogging sites follow this format: health,medical center,technology. Where a buy valtrex us comma separates the words and spaces are only allowed between phrases, like “medical center”.
Now that we’ve gone over how to buy valtrex us organize your blogs, the next step forward is end-user interaction. This section will cover comments, trackbacks, social networking, and RSS feeds.
Each blogger has their own opinion about enabling comments on blogs. The purpose of comments is buy valtrex us to allow readers to share knowledge, ask questions, and give their “two-cents” on the topic. You might even get comments from buy valtrex us readers requesting more blogs about the topic at hand. Without comments, it’s just your opinion/view out there. No discussion, no feedback. Not having reader’s comments makes for a pretty lonely blog out there on the web. Now, I do want to buy valtrex us mention briefly that having comments enabled on your blog not only leaves the buy valtrex us door open for readers to interact with the blog, it buy valtrex us also can lead to some spam. There are buy valtrex us tools available to help alleviate spam and some bloggers just turn off comments on old blog posts.
Every now and buy valtrex us again, you may write an excellent blog that completely inspires someone. This end-user would like to write more than a comment; that’s where trackbacks come into use. Trackbacks are buy valtrex us a way of telling another blogger that you have found their post useful, and buy valtrex us have made a post of your own which continues the discussion. This feature must be buy valtrex us enabled on your blog site and enabled on the other person’s blog site to work. When a buy valtrex us reader uses a trackback that was set on your site, you buy valtrex us will receive notification. Now you can see what they wrote and post your comments. You can look at trackbacks as a way to “link” common blog posts together and generate more conversation.
With the explosion of Social Networking websites, it buy valtrex us is an excellent SEO strategy to use plugins on your blog site that buy valtrex us enable readers to easily place a link to your blog on their social networking site (facebook, twitter, linkedin, etc.) This is the electronic “word of mouth” advertising that every successful blog uses. Using this buy valtrex us feature as a plugin, takes little time to setup and can buy valtrex us be one of the best features on your blog.
Living in the hustle and bustle of everyday life, Many people don’t always have buy valtrex us time to sit down to go through all the of the buy valtrex us blog sites they want to. This is where RSS (Real Simple Syndication) feeds come to the rescue.
Every blog should have an RSS feed URL. This allows potential subscribers to buy valtrex us use an RSS Reader, which requires this URL. A RSS reader aggregates all of the end user’s favorite blogs and buy valtrex us RSS feeds into one central location; allowing the user to simply check the buy valtrex us RSS reader to view the latest updates from their selected blogs and buy valtrex us RSS feeds. A RSS reader can buy valtrex us be a stand-alone desktop application like NewsGator or many homepages like Google allow you buy valtrex us to add widgets that will serve as an RSS reader.
*** Suggested Tip: Use Google’s Feedbuner to publicize your RSS feed. The advantage of Feedburner is buy valtrex us it allows you to change where your blog is hosted without changing the buy valtrex us RSS feed URL that viewers have subscribed to. Subscribers that are buy valtrex us linked to RSS feed’s that are run through Feedburner won’t even notice that buy valtrex us your blog location has changed which prevents loosing subscribers. If you buy valtrex us move your blog without Feedburner, then users will have to buy valtrex us re-subscribe to your RSS feed which can lead to loosing subscribers. For more information on what feedburner can do check out their help section.
In conclusion, successful blogs harness Search Engine Optimization which leads to buy valtrex us more readers. Keeping your buy valtrex us blog organized and encouraging viewers to interact with your blog are buy valtrex us the fundamental steps to building something great. There have been buy valtrex us many steps covered here and I hope every topic gives you buy valtrex us a better understanding on how each part builds to the buy valtrex us next part.
Do you have any experience with blogging? If you have, what has helped you? If you haven’t, did this article help get you started?
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