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Being someone who spends my days on a computer, I’m often asked about blogs.  How do I successfully engage end users? Why isn’t my blog ranked at the top of search engines? What’s the best way to advertise new content? Well, before we cover those questions, let’s backup a little.  Before we dive into blogs, we need a order xenical usa basic understanding of Search Engine Optimization (SEO).

Search Engine Optimization also known as SEO; sounds scary but there is order xenical usa nothing to be afraid of.  All SEO is order xenical usa a process of optimizing your content for search engines.  Keywords, organization, and order xenical usa linking all support the improvement of SEO. There are many ways to order xenical usa use SEO, but this topic requires its own blog post(s).

So, what does SEO have to do with writing a blog post?  Everything!  Every blog post requires a order xenical usa title but before you just type in a title, stop and order xenical usa think about it.  Having a blog title made up of common, everyday words will make the order xenical usa blog harder to find on search engines.  For example, if you’re looking for a blog about arranging wedding roses, you wouldn’t search for “arrange flowers”.  Instead you’d type in “Arrange wedding roses” which will produce more accurate results.  The second title specifies the order xenical usa type of flower and the type of arrangement. These are keywords.  Having keywords in the order xenical usa will help place the blog higher than blog posts without keywords in the order xenical usa title.

Now that we have keywords in the blog title, let’s cover the use of categories.  Blog categories were once explained to me as drawers in a file cabinet.  Each blog needs to order xenical usa be filed away and there are only so many drawers, so each drawer needs to order xenical usa cover a general topic.  The above simile uses the order xenical usa drawers as categories and the file cabinet is a website.  The main points to order xenical usa take away from the example is each blog needs to order xenical usa be assigned to a general category, there should be a order xenical usa limited number of categories, and categories help organize your posts.  So if you have a category labeled “Fitness” and order xenical usa I find one blog in this category I can easily navigate to order xenical usa the Fitness category to view the rest of the Fitness blogs.

Tags are order xenical usa a place to enter keywords that deal with the topic of the order xenical usa blog.  We can think of Tags as the folders in the file cabinet drawers.  These would be keywords that are (or wouldn’t fit) in the title.  Back to order xenical usa my Fitness Category; if I wanted to see more specifically blogs about Running, a order xenical usa tag would take me to that “file” with all Fitness blogs that order xenical usa deal with Running. When thinking of tags, it’s suggested to have a handful (or two) and reuse as the tags over and over again.  Having too many tags can order xenical usa overwhelm end users. How do you enter a tag? Most blogging sites follow this format: health,medical center,technology.  Where a order xenical usa comma separates the words and spaces are only allowed between phrases, like “medical center”.

Now that we’ve gone over how to order xenical usa organize your blogs, the next step forward is end-user interaction.  This section will cover comments, trackbacks, social networking, and RSS feeds.

Each blogger has their own opinion about enabling comments on blogs.  The purpose of comments is order xenical usa to allow readers to share knowledge, ask questions, and give their “two-cents” on the topic.  You might even get comments from order xenical usa readers requesting more blogs about the topic at hand. Without comments, it’s just your opinion/view out there.  No discussion, no feedback. Not having reader’s comments makes for a pretty lonely blog out there on the web.   Now, I do want to order xenical usa mention briefly that having comments enabled on your blog not only leaves the order xenical usa door open for readers to interact with the blog, it order xenical usa also can lead to some spam.  There are order xenical usa tools available to help alleviate spam and some bloggers just turn off comments on old blog posts.

Every now and order xenical usa again, you may write an excellent blog that completely inspires someone.  This end-user would like to write more than a comment; that’s where trackbacks come into use.  Trackbacks are order xenical usa a way of telling another blogger that you have found their post useful, and order xenical usa have made a post of your own which continues the discussion. This feature must be order xenical usa enabled on your blog site and enabled on the other person’s blog site to work.  When a order xenical usa reader uses a trackback that was set on your site, you order xenical usa will receive notification.  Now you can see what they wrote and post your comments.  You can look at trackbacks as a way to “link” common blog posts together and generate more conversation.

With the explosion of Social Networking websites, it order xenical usa is an excellent SEO strategy to use plugins on your blog site that order xenical usa enable readers to easily place a link to your blog on their social networking site (facebook, twitter, linkedin, etc.)  This is the electronic “word of mouth” advertising that every successful blog uses.  Using this order xenical usa feature as a plugin, takes little time to setup and can order xenical usa be one of the best features on your blog.

Living in the hustle and bustle of everyday life, Many people don’t always have order xenical usa time to sit down to go through all the of the order xenical usa blog sites they want to.  This is where RSS (Real Simple Syndication) feeds come to the rescue.

Every blog should have an RSS feed URL.  This allows potential subscribers to order xenical usa use an RSS Reader, which requires this URL.  A RSS reader aggregates all of the end user’s favorite blogs and order xenical usa RSS feeds into one central location; allowing the user to simply check the order xenical usa RSS reader to view the latest updates from their selected blogs and order xenical usa RSS feeds.  A RSS reader can order xenical usa be a stand-alone desktop application like NewsGator or many homepages like Google allow you order xenical usa to add widgets that will serve as an RSS reader.

*** Suggested Tip: Use Google’s Feedbuner to publicize your RSS feed.  The advantage of Feedburner is order xenical usa it allows you to change where your blog is hosted without changing the order xenical usa RSS feed URL that viewers have subscribed to. Subscribers that are order xenical usa linked to RSS feed’s that are run through Feedburner won’t even notice that order xenical usa your blog location has changed which prevents loosing subscribers.  If you order xenical usa move your blog without Feedburner, then users will have to order xenical usa re-subscribe to your RSS feed which can lead to loosing subscribers.  For more information on what feedburner can do check out their help section.

In conclusion, successful blogs harness Search Engine Optimization which leads to order xenical usa more readers.  Keeping your order xenical usa blog organized and encouraging viewers to interact with your blog are order xenical usa the fundamental steps to building something great. There have been order xenical usa many steps covered here and I hope every topic gives you order xenical usa a better understanding on how each part builds to the order xenical usa next part.

Do you have any experience with blogging? If you have, what has helped you? If you haven’t, did this article help get you started?

Filed under: Blog,SEO   Tags: Blog, Categories, comments, RSS, seo, Social Networking, tags, Title, trackbacks,
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